Client: GE

Show: GE Family Day 2007

Location: Proctor's Theatre, Schenectady, NY

Initiative: GE employees were instrumental in fundraising over $22 million to aid in the renovation of the historic Proctor's Theatre near GE's headquarters. To celebrate the completion of the project, GE approached Hot On Broadway to transform their annual Family Day event. GE needed a high-energy, family-friendly Broadway show to entertain a diverse crowd. Hot On Broadway delivered the event in less than 12 weeks.

Solution: Working as a partner with GE, we customized a production, identified key goals, and put together a company of 15 headliners pulled from the Broadway companies of Chicago, Grease, Jersey Boys, The Lion King, Mamma Mia!, The Phantom of the Opera, Rent, and Wicked.

Results: Over 5,000 guests were welcomed at the door by photographers, street performers, and characters from Broadway blockbusters. Each person received a customized program of the event, and food and beverages were served throughout the theatre. With cast members re-creating their show-stopping moments from Broadway, the Hot On Broadway performance culminated in confetti explosions, standing ovations, and thunderous applause.