Nearly one thousand energetic Gold Canyon top sales demonstrators were entertained in Phoenix during a high-energy show produced by Hot On Broadway. The customized event celebrated new sales records and “starred” the owners/founders of the company who were “revealed” on stage dancing and singing popular songs from the ’50s and ’60s together with the cast.
Photo courtesy of Hot On Broadway
By Derek Reveron
What’s a planner to do? Faced with an unprecedented economic crisis that isn’t going away anytime soon, planners still must perform. Just like the performances produced by Jeffrey Finn’s Hot On Broadway corporate entertainment division, the show must go on. The Tony Award-nominated Broadway producer who, in 1992, started the corporate entertainment division of his highly successful, New York-based production company, shares the planner’s pain. Finn said recently, “the sad truth is that the planner must still deliver the wow factor and raise the bar” when it comes to arranging premium, memorable entertainment.
Finn, who notes that his company can meet most budget requirements, recommends that planners explore new ways to entertain and find more direct ways to connect with their audiences. For instance, a Broadway musical filled with familiar tunes can make an immediate connection with corporate groups. After all, these songs are the cultural fabric of our society and can help soothe and comfort in difficult times.
In addition, Finn advises planners to do their homework. Know thy audience: demographics, interests, corporate philosophy, marketing plans and any other data. Only then can planners begin their quest for the ideal entertainment experience.
Broadmoor Hall was transformed into a Broadway theater for an entertaining corporate event produced by Hot On Broadway, a NYC-based production company, for the Bayer Company last year at The Broadmoor, Colorado Springs, CO.
Photo courtesy of Hot On Broadway