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Prudential Case Study

THE CLIENT RAVES:

Hot On Broadway was a real hit! The Broadway talent and energy of the cast was impressive. A Big Thanks for a great show and very successful event!”


Client: Prudential Financial

Show: International Insurance Convention

Location: Sheraton Waikiki, Honolulu, HI

Initiative: Produce a Broadway spectacle for attendees from seven different countries. The show must transcend language, be family-friendly, and seamlessly segue into a dance party at the end of the performance.

Solution: Hot On Broadway created a running order of international Broadway blockbusters whose songs are enjoyed by a global audience including works by Billy Joel, ABBA, and The Four Seasons. We selected ten of the most talented singers and dancers in New York, who recreated their star-defining moments from The Lion KingChicago, and Grease with Broadway-caliber costumes, choreography and lighting.

Results: The performance was a unqualified hit. A dramatic and dynamic event, Prudential's audience was engaged and entertained. As the performance culminated in a high-energy medley, the audience clapped along and was dancing in the aisles. The dance floor was immediately packed with VIPs dancing alongside Broadway performers. The meeting planners and CEO reported that the event was the best in recent memory.