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Toyota Case Study

THE CLIENT RAVES:

“Our audience experienced a pulsating, polished and powerful performance that still has people talking.  We would not hesitate to recommend Hot On Broadway for any corporate event!”


Client: Toyota

Show: 40th Anniversary of Material Handling U.S.A. Division

Location: Esmeralda Resort, Indian Wells, CA

Initiative: To reward their top employees, Toyota asked Hot On Broadway to provide an event full of “wow moments.”  The challenge in producing this event was that the stage dimension – designed for the purpose of Toyota’s business meetings – was just 12-feet deep, and a very long 88-feet across. Clearly, not ideal dimensions for a Broadway show with full singing and dancing. And with just 6 weeks until the event, the production had to be delivered within a tight deadline.

Solution: We knew we had to keep the choreography, including entrances and exits, on a tight linear plane.  We accommodated this stage challenge by embracing a very presentational approach to the event. Our twelve actors “coupled off” for many of the songs, capturing the entire audience across specific locations of the wide ballroom as we spread the show across the wide stage. Most importantly, this approach brought the entire audience very close to the show, and achieved a direct connection with each of the performers.  We also created high definition video and media designed exclusively for the performance to add a thrilling element to the Broadway performance utilizing IMAG, video, logos, and close-ups of the audience.

Results: In the end, all of Toyota’s objectives were not just met, but exceeded, and everyone was thrilled with the Broadway entertainment. Our cast was pulled from the Broadway productions of Jersey Boys, ChicagoGreaseLes MiserablesRentMary PoppinsThe Phantom of the Opera, and others. Opening with “Oh, What A Night!" the audience enthusiastically celebrated the entertainment, and jumped to a standing ovation at the conclusion of the evening. Autographs, photographs, and a meet and greet with the cast continued long into the evening.  Our company was honored to be part of such a successful event.

After the event, Toyota raved, “With very little lead time, Hot On Broadway worked closely with us to create a custom Broadway show.  They put together an experienced creative team with the most talented performers on Broadway, and then transported the whole show from New York City to Palm Springs, CA – all within our budget.”